Design Brief
A leading multinational appliances company hosted a design contest in partnership with Desall to reimagine the classic mixer-grinder. The challenge was to create a premium, futuristic kitchen appliance that combines style, functionality, and cutting-edge technology. Designers were tasked with developing a compact, user-friendly device that incorporates smart features while addressing common issues like ease of cleaning and noise reduction. The contest targets two main user profiles were premium homeowners seeking stylish appliances and culinary experts requiring advanced functionalities.